Startups & local businesses
Growing businesses
Large businesses scaling up
When you want results in the Scottish capital, you need hyperlocal expertise. Our social media marketing in Edinburgh delivers real leads, followers, and growth.
✔️ Edinburgh-focused ad strategies
✔️ 315% ROI achieved for local brands
✔️ Deep experience with Facebook, Instagram & LinkedIn
From Old Town promotions to Festival Fringe ads, our team knows Edinburgh — delivering powerful social media marketing in Edinburgh that works.
Our social media marketing in Edinburgh packages are crafted to fit your business goals and city audience:
Tailored Edinburgh strategy targeting local personas
Paid campaigns on Facebook, Instagram & LinkedIn
Daily/weekly posts resonating with Edinburgh’s culture
Influencer collaborations with Scottish creators
Local-specific hashtags, analytics, and continuous optimization
Our full-service social media marketing in Edinburgh ensures sustained ROI and brand visibility.
Client: Edinburgh Green Café
Challenge: Low local engagement & minimal footfall
Solution:
Instagram Reels around Grassmarket & Royal Mile
Facebook Ads targeting EH1–EH16 audiences
Collaboration with @EpicEdinburgh and @LoveLeith
Results:
✅ 315% ROI in 4 months
✅ 3,000+ new Edinburgh-based followers
✅ 5× increase in weekly bookings
This is the power of focused social media marketing in Edinburgh by WebTechno.
With over 200,000 active users online, Edinburgh offers huge potential. We capitalize through:
Geo-targeted ads around EH postcodes
Interest segments: “Edinburgh Festival Fringe”, “Royal Yacht Britannia”, “Edinburgh University”
Local hashtags: #SocialMediaMarketingEdinburgh, #EdinburghBusiness, #LoveEdinburgh
We build campaigns that capture the city’s spirit and drive conversions through local social media marketing in Edinburgh.
Boost your Edinburgh reach now! Book a free 30-minute audit worth £299:
✔️ Local competitor breakdown
✔️ Hashtag & platform strategy
✔️ Customised Edinburgh campaign roadmap
👉 Click to unlock your free Edinburgh social media audit today!
Here’s how we consistently deliver success in social media marketing in Edinburgh:
1. Audience Research by EH postcode
– Identify top demographic trends
– Study competitors like @EdinburghFestivals, @VisitEdinburgh
2. Localised Content Creation
– Reels from Arthur’s Seat, Holyrood Park, Charlotte Square
– Facebook posts during Fringe Festival + Hogmanay
– LinkedIn content targeting Edinburgh professionals & tourism brands
3. Paid Ad Campaigns
– Geo-fencing key zones: City Centre, Leith, Morningside
– Interests: “Scottish food”, “Edinburgh Castle”, “FIREFestival”
4. Influencer Collaborations
– Work with @EdinburghEats, @ScotlandByLove
5. Trendy Hashtag Strategy
– Use #SocialMediaMarketingEdinburgh, #EdinburghLife, #EHGood
6. Weekly Reports & Optimisations
– Track local engagement, CPC, conversions
7. Funnel + CTA Testing
– A/B test Edinburgh‑specific CTAs like “Visit Us in ED1” or “Book in Edinburgh”
| Platform | Edinburgh Users | Best For |
|---|---|---|
| 110,000+ | Local services, themed events, community announcements | |
| 95,000+ | Food, tourism, festival scenes, lifestyle | |
| 45,000+ | B2B, academia, professional events | |
| TikTok | 40,000+ | Youth culture, student life, Fringe content |
Each platform is mastered to amplify social media marketing in Edinburgh results across demographics.
Client: Royal Mile Bookshop
Challenge: Limited discoverability among tourists and locals
Strategy:
Facebook Ads featuring author events and store tours
Instagram Reels in Grassmarket with local influencers
Promo via @LoveEdinburgh
Results:
✅ 320% ROI in 5 months
✅ 2,700 new followers from Edinburgh
✅ 4× lift in foot traffic and online sales
Our Edinburgh-centric social media marketing offers scalable and measurable growth.
Smart digital solutions — from web design UK to Digital marketing — crafted to grow your business online.
Creative, user-focused designs that make your brand stand out and drive engagement.
Custom-coded, responsive websites built for speed, security, and scalability.
Optimizing your website to rank higher on Google and attract quality organic traffic.
Targeted ad campaigns that drive traffic, engagement, and measurable ROI.
We plan, create, and manage your brand's social presence to build loyalty and awareness.
Pay-per-click ads that put your business at the top of search results instantly.
Strategic email & SMS campaigns that keep your audience informed and drive conversions.
At WebTechno, we create customized digital solutions that drive business growth. With our expert team and local support across the UK, we ensure every project delivers measurable results.
Real Feedback from Our Valued Clients Across the UK
Director, Canterbury Interiors
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Owner, Elite Auto Parts
We hired them for an eCommerce store in York — they delivered fast, communicated clearly, and exceeded expectations.
Founder, Urban Earthwear
The team at WebTechno is skilled, responsive, and truly cares about delivering results. Our mobile app runs flawlessly.
Co-founder, FitTrack Wellness
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